Ready Steady Go!, a groundbreaking television programme that revolutionized the British music scene, first hit the airwaves in 1963. This innovative show, with its energetic format and captivating performances, quickly became a staple of popular culture during the Swinging Sixties.
Ready Steady Go! was created by Elkan Allan, who served as both producer and director. The show was produced by Associated-Rediffusion in collaboration with the popular music magazine, New Musical Express. This partnership brought together the top names in the music industry and the best of British television production.
The show’s format was simple: it featured live musical performances by popular artists of the time, interspersed with interviews, dance routines, and comedy sketches. Each week, a different group or artist was invited to perform on stage and showcase their latest hits. Notable bands such as The Beatles, The Rolling Stones, and The Who were frequent guests on the show, drawing in large audiences and boosting their own popularity in the process.
The cast of Ready Steady Go! was a revolving door of music stars, uniquely blending established acts and up-and-coming talent. The show was hosted by Cathy McGowan, who earned the title of “Queen of the Mods” for her fashion sense and connection with the youth culture of the time. Other regular contributors included Keith Fordyce and David Gell, who provided expert commentary and insightful interviews with the artists.
Ready Steady Go! was met with critical acclaim and was pivotal in shaping the music culture of the 1960s. The show received several awards and nominations during its six-year run, including the prestigious Golden Rose of Montreux award in 1965. It captured the spirit of the Swinging Sixties, offering a vibrant platform for emerging bands to showcase their talents and connect with their fanbase.
The show left a lasting legacy in popular culture and continues to be remembered for its influential role in British music history. It helped launch the careers of countless artists and bands, propelling them to stardom. Ready Steady Go! also inspired other music-related television shows worldwide, with its innovative format serving as a blueprint for future programs.
Although Ready Steady Go! ended in 1966, its impact remains palpable even today. The show captured a unique moment in time, reflecting the changing cultural landscape of the 1960s and immortalizing some of the most iconic performances in music history. Ready Steady Go! will forever hold a special place in the hearts of audiences who were fortunate enough to witness its revolutionary energy and undeniable charm.